Working to make government more effective

Jonathan McClory


Jonathan McClory is an independent strategy consultant specialising in soft power, public diplomacy, cultural relations, place branding and creative industries. Jonathan previously led the place branding practice of the London-based creative agency Winkreative (the sister company of Monocle magazine). Prior to joining Winkreative, Jonathan worked as a consultant in the London office of the Boston Consulting Group. Before working in the private sector, Jonathan was Senior Researcher at the Institute for Government, where he remains an Associate. His work at the IfG spanned a number of areas including foreign policy strategies, effective leadership in government, strategic reform of central government, and transformational change in the public sector. While at the IfG, Jonathan developed the world's first composite index for measuring the soft power of nations. The results of the index are published jointly by the IfG and Monocle magazine on an annual basis.

All work

03 SEP 2013 Report

The New Persuaders III

This paper reports the results of the third IfG-Monocle Soft Power Index, the data for which was collected at the end of 2012. The resulting rankings

09 FEB 2011 Report

All aboard?

This summary report contains the Institute for Government's recommendations to ensure new look Whitehall boards can be as effective as possible..

12 JAN 2011 Report

The New Persuaders II

We refocus attention on understanding the resources that contribute to a nation’s soft power.