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David Cameron launching the 2010 Conservative Party manifesto.
Podcast

Preparing for Power – Episode 5: Making manifestos

Former civil servants who were asked to turn manifesto pledges into workable policy reveal the inside story of this key part of an election campaign.

A general election is getting closer – and whoever forms the next government needs to be prepared. The campaign will dominate time and resources, but the job of being in government begins almost as soon as the votes have been counted. Preparing for Power, a special six-part series from the Institute for Government, takes you behind the scenes to find out how our politicians, their advisers and officials block out the noise of a general election campaign to get ready for what follows once the votes are counted.

Episode 5 explores the role that manifestos play in – and after – an election campaign. How do political parties write their manifestos? What does a good manifesto look like? What are the questions that Rishi Sunak and Keir Starmer will be considering when signing off on their manifestos for the 2024 general election? And how hard is it to deliver manifesto promises once a government is formed?

Packed with insight and revelations from key figures behind past manifestos – including Oliver Letwin, Jonathan Powell and Polly Mackenzie – and former civil servants who were asked to turn manifesto pledges into workable policy, this episode of Preparing for Power reveals the inside story of this key part of a general election campaign.

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