New insights from science and behaviour change could lead to better outcomes, and at a lower cost, than the use of many conventional policy tools.

MINDSPACE: Influencing behaviour through public policy was published by the Institute for Government and the Cabinet Office on 2 March 2010.

The report explores how behaviour change theory can help meet current policy challenges, such as how to:

  • reduce crime
  • tackle obesity
  • ensure environmental sustainability

Today's policy makers are in the business of influencing behaviour - they need to understand the effects of their policies. The aim of MINDSPACE is to help them do this, and so get better outcomes for the public and for society.


MINDSPACE grows up – behavioural economics in government



Sir Gus O'Donnell, former Cabinet Secretary

"This is the best report of its kind - it is reflective and practical at the same time. It introduces us in a critical and sophisticated way to the ideas behind behavioural change and offers realistic ways forward about how to do it and make it work"

Professor Gerry Stoker, Professor of Politics and Governance, University of Southampton

"An excellent report, and a great summary of behaviour change policy."

Daniel Ratchford, Strategic Director of Environment and Leisure, London Borough of Sutton