Working to make government more effective

Online event

Communicating Brexit: how can the government persuade the public to prepare?

This event explored the challenges facing the government in getting its message across to business and the public.

Watch the event

Listen to the event

The end of the Brexit transition period means big changes are inevitable at the end of the year. But despite a £70 million communications campaign many businesses and individuals are still unaware of what they need to do prepare, let alone ready.

As the coronavirus crisis continues to dominate the public’s attention and Brexit fatigue persists, the government’s communications campaign has failed to cut through. Meanwhile recent polls suggest increasing numbers of people may be becoming more sceptical about Brexit itself.  

This event explored the challenges facing the government in getting its message across to business and the public: how to persuade business to prepare and how to communicate the outcome of the Brexit negotiations, deal or no deal.

Panellists: 

  • Paul Harrison, Senior Counsel at Lexington Communications and former No.10 press secretary
  • James Johnson, Founding Partner of J.L Partners and former No.10 political adviser and pollster
  • Joe Marshall, Senior Researcher at the Institute for Government 
  • Lisa O’Carroll, Brexit Correspondent at The Guardian 

This event was chaired by Jill Rutter, Senior Fellow at the Institute for Government. 

#IfGBrexit

 

Topic
Brexit
Country (international)
European Union
Administration
Johnson government
Publisher
Institute for Government

Related content

02 FEB 2024 Podcast

What is the state of Brexit?

The Expert Factor takes a deep dive into how Brexit is working out – and how it might work out in the months and years ahead.