Explainer
“Nudge Unit”
The Behavioural Insights team, popularly known as the ‘Nudge Unit’, is playing a big role in helping the government formulate its response to coronavi

The Behavioural Insights team, popularly known as the ‘Nudge Unit’, is playing a big role in helping the government formulate its response to coronavi
Our new report explores how behaviour change theory can help meet current policy challenges.
Governments are increasingly using behavioural insights to design, enhance and reassess their policies and services.
Behavioural economics in government.
On Thursday 1 May 2025, local elections will take place in many parts of England.